Single font. Infinite expressions.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Typography includes the selection of typefaces, point sizes, line lengths, line spacing, and letter spacing.
The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, as well as adjusting the space between pairs of letters. Typography is performed by typesetters, compositors, typographers, and designers.
In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, aims to produce clarity and transparency.
Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy — the dance, on a tiny stage, of the living, speaking hand — and its roots reach into living soil.
"Typography is what language looks like."
— Ellen Lupton